12 Temple
Brand Identity
12 Temple was a unique and exclusive multi-purpose space in Lagos. The name of the establishment was derived from its address - 12 Temple and the idea behind the identity was to use the main feature of Greek temples - the columns, as the basis for the logo. This seemed appropriate in line with the establishment's exclusivity - catering to a select few, ‘the Greek gods of society, as it were.
I created a variety of styles for the columns and applied them in different compositions to arrive at a logo that best depicted the elegance, exclusivity and ‘rock-steadiness’ of the brand.
At the time, one of my favourite designers - Louise Fili, had just released Montecatini, a beautiful, unique and elegant typeface which lended itself perfectly to this project.
