12 Temple
Work Work About Contact About Contact Work About Contact Work About Contact 12 Temple Brand Identity 12 Temple was a unique and exclusive multi-purpose space in Lagos. The name of the establishment was derived from its address – 12 Temple Road, Ikoyi, Lagos. More about 12 Temple The idea behind the identity was to use the main feature of Greek temples – the columns, as the basis for the logo. This seemed appropriate in line with the establishment’s exclusivity – catering to a select few, ‘the Greek gods of society, as it were. I created a variety of styles for the columns and applied them in different compositions to arrive at a logo that best depicted the elegance, exclusivity and ‘rock-steadiness’ of the brand. At the time, one of my favourite designers – Louise Fili, had just released Montecatini, a beautiful, unique and elegant typeface which lended itself perfectly to this project. The idea behind the identity was to use the main feature of Greek temples – the columns, as the basis for the logo. This seemed appropriate in line with the establishment’s exclusivity – catering to a select few, ‘the Greek gods of society, as it were. I created a variety of styles for the columns and applied them in different compositions to arrive at a logo that best depicted the elegance, exclusivity and ‘rock-steadiness’ of the brand. At the time, one of my favourite designers – Louise Fili, had just released Montecatini, a beautiful, unique and elegant typeface which lended itself perfectly to this project. contact @onyinyedike.com EMAIL INSTAGRAM LINKEDIN © 2017- 2024 Onyinye Dike
Sliced
Work Work About Contact About Contact Work About Contact Work About Contact Sliced Brand Identity | Personal Project Sliced was a little sandwich shop in New York, ‘committed to perfecting the art of the open-faced sandwich’. All their sandwiches were made fresh daily, using homemade seasonal and local produce. I used to go in there frequently and I loved their food, but I always felt like the branding didn’t match the product. I decided to explore what a possible rebrand would look like. More about Sliced For the new logo, inspiration was drawn from the rustic and natural nature of woodcut logos and posters and the simplicity of the brand’s presentation. Keeping in mind Sliced’s ethos, the design is intended to be organic yet refined, vibrant and eye-catching. It was also important to communicate what Sliced was about, at a glance. For the new logo, inspiration was drawn from the rustic and natural nature of woodcut logos and posters and the simplicity of the brand’s presentation. Keeping in mind Sliced’s ethos, the design is intended to be organic yet refined, vibrant and eye-catching. It was also important to communicate what Sliced was about, at a glance. Previous Logo New Logo contact @onyinyedike.com EMAIL INSTAGRAM LINKEDIN © 2017- 2024 Onyinye Dike
I Said What I Said
Work Work About Contact About Contact Work About Contact Work About Contact I Said What I Said Brand Identity | Illustration | Website | Motion Graphics “I Said What I Said” is a Nigerian podcast hosted by Feyikemi Abudu and Jola Ayeye, also known as ‘FK’ and ‘Jollz’. The podcasts is one of the top podcast in Africa, with over 6 million streams worldwide and is known for its humor-filled and candid conversations. More about ISWIS Going into its seventh year, I was approached to work on a total rebrand and to develop a more intentional and appropriate visual identity. The I Said What I Said logo is comprised of stylised and unique letterforms, inspired by boldness, energy and fluidity – based on the spirit of the podcast. The podcast is colloquially referred to as ‘The Bounce’ and with this in mind, it was designed to also depict movement and vibrance. The curves in the letters also mimic the wave motion caused by a bounce. It was also important that the name of the podcast be seen at a glance and this was achieved with the stacking of the words, and also to retain some familiarity with the previous logo. The name of the podcast is fondly shortened to ‘ISWIS’ and so it made sense to also create a version of the logo based on this. The brand colour palette is bright and vibrant. Colours were chosen to reflect the energy and vibe of the hosts, and listeners of the podcast. The primary typeface is Awesome Lathusca – a vintage style serif with soft but strong and unique curves. It is used in all caps for optimum legibility. The secondary typeface is Kobe – a playful sans-serif font with quirky accents. Social media platforms are very important for the podcast to reach and connect with their audience. I created several templates for various use cases, in line with the brand identity. The podcast has a very active and engaged community. Audience participation is often needed for contribution to podcast episodes and topics. I decided to create ‘mini logos’ for these segments. Weekly playlists are curated for the podcast newsletter. I chose a minimal illustration style for the cover art. I designed and developed the I Said What I Said website, where new podcast episodes are published and audience feedback is received. The intention was to translate the energy and vibrancy of the podcast with the layout, using the brand colours and typefaces to maintain consistency. Going into its seventh year, I was approached to work on a total rebrand and to develop a more intentional and appropriate visual identity. The I Said What I Said logo is comprised of stylised and unique letterforms, inspired by boldness, energy and fluidity – based on the spirit of the podcast. The podcast is colloquially referred to as ‘The Bounce’ and with this in mind, it was designed to also depict movement and vibrance. The curves in the letters also mimic the wave motion caused by a bounce. It was also important that the name of the podcast be seen at a glance and this was achieved with the stacking of the words, and also to retain some familiarity with the previous logo. The name of the podcast is fondly shortened to ‘ISWIS’ and so it made sense to also create a version of the logo based on this. The brand colour palette is bright and vibrant. Colours were chosen to reflect the energy and vibe of the hosts, and listeners of the podcast. The primary typeface is Awesome Lathusca – a vintage style serif with soft but strong and unique curves. It is used in all caps for optimum legibility. The secondary typeface is Kobe – a playful sans-serif font with quirky accents. Social media platforms are very important for the podcast to reach and connect with their audience. I created several templates for various use cases, in line with the brand identity. The podcast has a very active and engaged community. Audience participation is often needed for contribution to podcast episodes and topics. I decided to create ‘mini logos’ for these segments. Weekly playlists are curated for the podcast newsletter. I chose a minimal illustration style for the cover art. I designed and developed the I Said What I Said website, where new podcast episodes are published and audience feedback is received. The intention was to translate the energy and vibrancy of the podcast with the layout, using the brand colours and typefaces to maintain consistency. Previous Logo New Logo https://onyinyedike.com/wp-content/uploads/2024/09/ISWIS-Meet-and-Greet-Screen.mp4 “I started working with Onyinye in October 2020 and it has been amazing ever since. She is one of the most professional and creative people I’ve had the pleasure of co creating with. I’ve worked with her on websites, award shows, logos and even product design and it has been a 10/10 experience worth every penny and more, every single time. Trust me, working with Onyinye is one of the best decisions you’ll make for whatever project you’re working on. Congratulations in advance!” Jola Ayeye Host, I Said What I Said Podcast VISIT ISAIDWHATISAID.COM contact @onyinyedike.com EMAIL INSTAGRAM LINKEDIN © 2017- 2024 Onyinye Dike
GIDA Journal
Work Work About Contact About Contact Work About Contact Work About Contact GIDA Journal Brand Identity | Editorial Design | Website GIDA Journal is an annual print publication, prioritising works by creatives, writers and thinkers based and living in Africa. More about GIDA The idea for Volume I was completely new when it was presented to me and so, there was no brand identity. Working with the editors to understand their vision, I developed a masthead. The masthead was intended to be bold enough to function as a logo, but also minimal enough not to interfere with the other design elements. The merging of the letters also gives it a pictorial quality. The photographs provided were so beautiful that I wanted the layout to complement and showcase this. The colour choices for each section, were also inspired by the photography. With this ethos of advancing African creativity in mind, design choices were made to further enhance this. The typefaces chosen were from The Freight Collection which was designed by Joshua Darden, an African American type designer. The typefaces in the collection offered a classic but unique style which was perfect for this editorial context. I also designed and developed the GIDA website, which serves as an e-commerce platform for the sale of the magazines and also an online journal for sharing articles.The colours and typefaces are consistent with the print, supported by bolder, more web-friendly fonts. I continue to support GIDA with social media posts and newsletters. The idea for Volume I was completely new when it was presented to me and so, there was no brand identity. Working with the editors to understand their vision, I developed a masthead. The masthead was intended to be bold enough to function as a logo, but also minimal enough not to interfere with the other design elements. The merging of the letters also gives it a pictorial quality. The photographs provided were so beautiful that I wanted the layout to complement and showcase this. The colour choices for each section, were also inspired by the photography. With this ethos of advancing African creativity in mind, design choices were made to further enhance this. The typefaces chosen were from The Freight Collection which was designed by Joshua Darden, an African American type designer. The typefaces in the collection offered a classic but unique style which was perfect for this editorial context. I also designed and developed the GIDA website, which serves as an e-commerce platform for the sale of the magazines and also an online journal for sharing articles.The colours and typefaces are consistent with the print, supported by bolder, more web-friendly fonts. I continue to support GIDA with social media posts and newsletters. https://onyinyedike.com/wp-content/uploads/2024/07/ODWEB-2.mp4https://onyinyedike.com/wp-content/uploads/2024/07/ODWEB-3.mp4 “Onyinye was instrumental in helping us launch GIDA Journal. Her dedication and expertise as a designer and developer, coupled with her keen eye for aesthetics and functionality, have been invaluable. I highly recommend her services to anyone looking for a committed and talented designer. We couldn’t have done it without her!” Mira Makadia Editor, GIDA Journal I also designed and developed the GIDA website, which serves as an e-commerce platform for the sale of the magazines and also an online journal for sharing articles. The colours and typefaces are consistent with the print, supported by bolder, more web-friendly fonts. VISIT GIDAJOURNAL.COM contact @onyinyedike.com EMAIL INSTAGRAM LINKEDIN © 2017- 2024 Onyinye Dike