GIDA Journal
Brand Identity | Editorial Design | Website
GIDA Journal is an annual print publication, prioritising works by creatives, writers and thinkers based and living in Africa.
The idea for Volume I was completely new when it was presented to me and so, there was no brand identity. Working with the editors to understand their vision, I developed a masthead.
The masthead was intended to be bold enough to function as a logo, but also minimal enough not to interfere with the other design elements. The merging of the letters also gives it a pictorial quality.
The photographs provided were so beautiful that I wanted the layout to complement and showcase this. The colour choices for each section, were also inspired by the photography.
With this ethos of advancing African creativity in mind, design choices were made to further enhance this. The typefaces chosen were from The Freight Collection which was designed by Joshua Darden, an African American type designer. The typefaces in the collection offered a classic but unique style which was perfect for this editorial context.
