I Said What I Said
Brand Identity | Website | Motion Graphics
“I Said What I Said” is a Nigerian podcast hosted by Feyikemi Abudu and Jola Ayeye, also known as ‘FK’ and ‘Jollz’. The podcasts is one of the top podcast in Africa, with over 6 million streams worldwide and is known for its humor-filled and candid conversations.
Going into its seventh year, I was approached to work on a total rebrand and to develop a more intentional and appropriate visual identity.
Previous Logo
New Logo
The I Said What I Said logo is comprised of stylised and unique letterforms, inspired by boldness, energy and fluidity - based on the spirit of the podcast. The podcast is colloquially referred to as ‘The Bounce’ and with this in mind, it was designed to also depict movement and vibrance. The curves in the letters also mimic the wave motion caused by a bounce.
It was also important that the name of the podcast be seen at a glance and this was achieved with the stacking of the words, and also to retain some familiarity with the previous logo.
The name of the podcast is fondly shortened to ‘ISWIS’ and so it made sense to also create a version of the logo based on this.
The brand colour palette is bright and vibrant. Colours were chosen to reflect the energy and vibe of the hosts, and listeners of the podcast.
The primary typeface is Awesome Lathusca - a vintage style serif with soft but strong and unique curves. It is used in all caps for optimum legibility. The secondary typeface is Kobe - a playful sans-serif font with quirky accents.
Social media platforms are very important for the podcast to reach and connect with their audience. I created several templates for various use cases, in line with the brand identity.
The podcast has a very active and engaged community. Audience participation is often needed for contribution to podcast episodes and topics. I decided to create 'mini logos' for these segments.
Weekly playlists are curated for the podcast newsletter. I chose a minimal illustration style for the cover art.
