The Atinuda Concepts team provided the product names and descriptions and assigned them to each guest, but the creative direction and execution was left entirely up to us. First, I created a logo for Marshmallow County to be used on the packaging to give them an authentic feel as if they were products from a real brand.

The colour palette and typefaces were chosen to match the retro theme and each guest was illustrated as a character to match the products and complete the packaging. A slight grainy texture was also applied to give an overall vintage look.