Sliced
Brand Identity | Personal Project
Sliced was a little sandwich shop in New York, 'committed to perfecting the art of the open-faced sandwich'. All their sandwiches were made fresh daily, using homemade seasonal and local produce.
I used to go in there frequently and I loved their food, but I always felt like the branding didn't match the product. I decided to explore what a possible rebrand would look like.
Previous Logo
New Logo
For the new logo, inspiration was drawn from the rustic and natural nature of woodcut logos and posters and the simplicity of the brand's presentation.
Keeping in mind Sliced's ethos, the design is intended to be organic yet refined, vibrant and eye-catching. It was also important to communicate what Sliced was about, at a glance
